Fabletics Revolutionizing the Athleisure Niche

The athleisure wear market has been growing substantially in the past few years, and one of the brands that have been dominating this niche is Fabletics. It was launched in the year 2013 and in the last few years has grown exponentially to earn the revenue of $250 million in the previous fiscal year. Fabletics is a company that is owned by the Techstyle Fashion Group, and one of the co-owners is Kate Hudson. The company has been guided to success by Kate Hudson as her popularity has given mileage to Fabletics as a brand and has also helped in the branding and marketing of the company to a great extent.


The company follows a subscription-based marketing model that has become popular among the target audience as it helps them get the products they want every month without having to spend a fortune. The company sends an e-mail to the VIP members each month that consists of a list of items they can choose from. It makes it easier for the customers to buy what they want with ease without having to get lost in the ocean of athleisure wear products available in the market. The people are looking for quality products at an affordable price these days and it is what athleisure wear brand Fabletics offer. The company has not only placed itself on the top of activewear niche in the market but has also been giving fierce competition to other e-commerce companies, including Amazon.


The reason why Fabletics has been able to dominate the activewear niche is that not only has it captured the online market, but has also been ready to launch physical shops across the nation. It has given more visibility to the company and helped in achieving higher sales. The company provides high importance to the customers’ reviews, which has helped the company in making modifications in its products’ design and overall approach towards customers. There is a dedicated customer service helpline that ensures that the customers can get prompt answers and solutions to all their queries.


Fabletics is a company that aims to grow at a massive pace, and its management has been implementing unique marketing and business development strategies to make it happen. The company has 1.2 million VIP members currently, and it is a figure that is expected to grow massively in the time to come. Fabletics has brought a revolution in the activewear niche.



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